BARE Essentials of Digital Marketing

Conference Schedule - BARE Essentials of Digital Marketing

Wow! Rich Brooks of flyte new media at delivered a FABULOUS, information-packed presentation at the  Teachers pay Teachers Conference  in Nashville. Rich identified 4 main points which he calls the BARE essentials of digital marketing.

  • Build your platform
  • Attract new customers
  • Retain customers
  • Evaluate your business

Easier said than done, right???
Rich was a fount of information and he went on to recommend some very specific steps. He was talking very fast so I did not get them all. Here are a few of his main recommendations that stood out to me.

  1. Make sure your site is mobile friendly.
  2. Make sure  your site is fast and nimble. Slow sites lose viewers.
  3. Design for good results. Lead your customers through your site.
  4. Don’t use too many colors. Make your website look professional.
  5. Make buttons POP. Always use the same color for action buttons throughout your site.
  6. Use Contact Forms. They help protect you from spam.

For more guaranteed worthwhile tips check out his website, podcasts, and book.

Another recommendation that Rich shared was to BUY YOUR OWN DOMAIN NAME. I know that all caps can be annoying, but, this was his strongest recommendation. I was able to purchase a specific domain name and I am working on migrating my website to my new WordPress site. Website migration can be a tedious process and there is a fairly steep learning curve. Please be patient.

What BARE essentials of digital marketing tips do you have? What platform are you using? Are you happy with it? Leave a comment below.

Auf Wiedersehen!

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